The Behavioral Science Lab at the University of Kansas is conducting research into behavioral economics and cognitive science, with a focus on decision making. Our team, led by Dr. Tim Pleskac, is a collaborative group of undergraduate, graduate, post doc, and community researchers. Our research is addressing questions about decision making in context, regarding complexity, pressure, and uncertainty, with special attention to groups of people who may make decisions differently (i.e. police, addicts, and admissions officers). We are expanding the application of computational data modeling and integrating our work with up and coming technologies. We strive to understand how humans make decisions, so we can improve the process for all.

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